Perhaps part of the reason for Tsar's longevity (it has been operating for over 20 years) is its diverse range of design influences on its rugs and carpets, from the botanic to the industrial. Serving both the design community and general public, Tsar offer bold, signature designs. Though the company sells its own house rugs, its primary focus is design, and this emphasis informs its range of products. Tsar caters to both general and custom projects, with past clients including Melbourne’s Crown Casino and the Gold Coast’s Palazzo Versace.